SOC 13-1161 · Market Research Analysts
Marketing, tested on the work
Build a positioning brief from research where the most on-message statistic is the one least likely to be opened.
The assignment
What the candidate is asked to do
A positioning or campaign brief built with AI assistance, from a research packet nobody has tested against anything outside it.
Time: 40 to 60 minutes, hard-capped 15 to 20 minutes past whatever the case states and never above 75, with a short written debrief after. Paused time does not count against either.
SOC 13-1161
Market Research Analysts. The benchmark is derived from live postings mapped to that code and re-derived each quarter.
What the reviewer watches for
The marketing failure modes
Each maps to a scored dimension, so the reviewer's finding arrives with the moment attached.
Is the claim the brief has to defend named before any copy is generated?
Whether the opening move asks what is true, what is wrong, or what the options are — and whether a constraint or criterion is named in the same breath.
Is the on-message statistic demanded with its source, and the source opened?
Whether sources are demanded for a specific claim rather than requested in general — and whether at least one is actually opened.
Is the positioning call kept, or is the brief the assistant's draft tidied?
Whether the split between the assistant's work and the candidate's own acts is deliberate rather than convenient, read from the record of both.
Why this bank
Why we built the marketing bank
Marketing is where a claim is least often tested: the number is correct, the sentence is true elsewhere, and nobody opens the study that says which market it came from.
This bank is live and has passed author review at launch quality.
https://olive.is/benchmarks · Edition 2026 Q3Named up front
Build a positioning brief from research where the most on-message statistic is the one least likely to be opened.
The construct
Six dimensions, scored separately
- D1 · Problem framing Did the first move go after understanding, or straight for output?
- D2 · Evidence sourcing Did they demand evidence for the claim that mattered?
- D3 · Delegation boundary What did they keep, and what did they hand over?
- D4 · Working structure Did anything exist between the brief and the answer?
- D5 · Output rejection Was anything the assistant produced refused, and on what grounds?
- D6 · Verification Was anything tested against the world, and did the result change something?
SOC 13-1161
Run one marketing role, free
Ten attempts a month against this bank, with the full six-dimension report on every one. No card, no salesperson.